If you’re leading in the advertising industry, it’s essential to understand not just the technology but how your energy and mindset shape your response to AI’s role in your business. Using iPEC’s Energy Leadership framework, we can explore seven distinct ways advertising professionals may view AI—each reflecting a different level of energy.

As we journey through life, our values—those core principles and beliefs that guide our decisions and actions—often change. These shifts can be subtle or profound, reflecting our evolving experiences, insights, and circumstances.

Life has a funny way of throwing curveballs, especially when it comes to our values. One moment, we’re confidently living in alignment with what matters most to us, and the next, we’re tangled in a web of conflicting priorities.

Want more engaged, inspiring, and innovative leaders? New data shows that working with a Core Energy Coach™ develops these and other leadership skills.