If you’re leading in the advertising industry, it’s essential to understand not just the technology but how your energy and mindset shape your response to AI’s role in your business. Using iPEC’s Energy Leadership framework, we can explore seven distinct ways advertising professionals may view AI—each reflecting a different level of energy.

This powerful coaching methodology is rooted in the idea that the energy we bring to any situation significantly influences the outcomes we experience in both our personal and professional lives. Core Energy Coaching® helps individuals understand, harness, and elevate their energy to lead more effectively, make better decisions, and create meaningful, lasting change in their lives.

Effective leadership isn’t just about managing tasks or delivering results. It’s about understanding yourself, your impact on others, and the energy you bring to every situation. As an executive coach and Energy Leadership™ Index (ELI) Master Practitioner, I’ve seen firsthand how powerful the right tools can be in helping leaders elevate their performance.

In the dynamic landscape of leadership, the energy you bring to your role can significantly impact your effectiveness, your team’s performance, and your organization’s success.